Napa Convention & Visitors Bureau

For the most up to date information please visitthe Napa Valley Conference & Visitors Bureau.

The Napa Valley Conference and Visitors Bureau leads countywide tourism management efforts in a manner that: 

• communicates the diversity of our destination
• strengthens the local economy
• preserves Napa Valley's agricultural heritage

How do we accomplish our mission?

Tourism management means informing visitors about the best times to travel to Napa Valley - enhancing the quality of the visitor experience and improving the quality of life for locals. (See the Four Perfect Days itinerary button on the homepage for the sample itinerary designed by the Napa Valley CVB). It means assisting individuals and groups with complete and timely information to aid them in locating wineries, restaurants, hotels and area attractions.

It requires great sensitivity to maintain a strong tourism economy in balance with the delicate infrastructure of the country's premiere wine region. Our visitors must be vigilant about exercising caution on our country roads, and development must be limited so as to enhance, and never supercede the agricultural nature of this region. The Napa Valley CVB is committed to sustainable tourism and advocates for issues that enhance the longterm viability of local farming and viticulture.

More than 500 local businesses support the mission of the Napa Valley CVB, helping us promote the unique and diverse character of Napa Valley through newspapers, magazines, radio and television programs all over the country and throughout the world. We are charged with running the Office of Protocol for the region, including the Sister Cities program, and we manage the Napa Valley Film Commission. Bureau committees have been catalysts for such projects as the popular Napa County Bicycle Map and the Napa Valley Hospitality School, training entry-level service industry employees to provide the highest levels of customer service throughout Napa Valley. (Email, call or write us to join in partnership to support the mission of the Napa Valley CVB).

Who Are We?

The Napa Valley CVB is a non-profit organization incorporated July 16, 1990. NVCVB is governed by an 18-member Board of Directors representing all six Napa County municipalities and every facet of the local tourism industry in a true public-private partnership.

Beth Carmichael beth@napavalley.org, is the Executive Director and the staff is organized into three departments:

SALES: Kimberly Scargle/Sales Manager and Patricia Grant Assisting groups (corporate and leisure) with meeting and event locations and services. Sales@napavalley.org

VISITOR CENTER: Melinda Pitcher Visitor Center Manager info@napavalley.org, Ronnie Villegas and Pamela Lyons staff the Visitor Center. The staff is supported by 70 dedicated ambassadors.

PARTNER SERVICES: Andrea Guzman partnership@napavalley.org.

MEDIA RELATIONS: Kimberly Scargle/Sales Manager kimberly@napavalley.org.

DESTINATION STRATEGY PROJECT: David@napavalley.org Project Administrator.

Napa Valley Conference and Visitors Bureau Board of Directors FY 2006-2007

2006-2007 Tradeshow Roster Call NVCVB Sales Office for list of tradeshow participation being offered to our partners (707) 226-3610 or email kimberly@napavalley.org